The Restaurant Growth Group - Foodservice Culinary Strategies

THE LAB

Bring Your Menu to Our Table.

The Lab is a test kitchen in a guest friendly environment designed to validate or re-engineer your concept utilizing demographic and psychographic research, menu trends, your menu and your guest.

Take a step back from what you do every day and let us help out. Together we'll define what your concept is and how to improve or re-engineer your menu based upon your guests desires. We'll supply your target audience for real life off-premise validity testing and our professionals will rework or tweek your menu. Sometimes it's more prudent to take a step back from your operation and let someone else bring you a new perspective to your menu, your table, your concept and your business.

•	The Lab gives you product and menu item testing in a unique setting.
•	The Lab validates, updates and can re-invent your menu.
•	The Lab works with you, your menu and your recipes with regard to trends, your target audience, what your guests are eating when they're not eating with you.
•	The Lab can re-invent your menu to appeal to the guest you should be appealing to.
•	The Lab helps you determine what you should be serving rather than what you are currently serving.
•	The Lab is culinary and operations focused.
•	The Lab provides you with real results indicating your guests preferences.
•	The Lab can help you develop the right balance of high-margin menu items.
•	The Lab focuses on Menu and Plate Re-freshment.
•	The Lab offers scientific and strategic menu re-engineering.
•	The Lab provides you with an unbiased outside action-based strategy to move your concept forward.

We Offer

•	A real test kitchen in a user and guest-friendly environment (locations throughout the country).
•	Lab locations where you can watch the action and see the results yourself.
•	The latest menu, food and taste trends.
•	Professionals adept in new culinary concepts and re-designs.
•	Décor to suit your particular concept style.
•	Researchers who collect qualitative and quantitative information coupled with your guest's demographics and eating preferences.
•	Strategic results and an action plan designed to move your concept and menu forward.
•	An affordable solution to your current business issues.
•	An opportunity to bring scientific chain menu re-engineering to your concept.