The Art and Science of Menu Warfare is the systematic progression of research and product ideation steps, that when marketed via promotion, yields greater customer counts and increased check averages

It takes into account what both your primary and secondary competitors are doing as well as considering what is taking place with general market conditions and trends

Menu Warfare employs innovative Gap Analysis procedures, market intelligence, demographics, psychographics and a quantifiable and qualifiable means to determine competitive advantages and guest preferences
   • New products that create demand
   • New life to old products
   • Product based new guest-centric promotions

Menu Warfare gets you the “Right Guests”