Interactive Food & Beverage Entertainment Events

EATertainment™ Events are 2 hour food and wine pairing activities for: Active Adult and Independent Living communities, and Assisted Living Residents. Born out of an idea for unique entertainment needs at corporations and food industry conventions and meetings, The Imagineer Group conceived of the idea of EATertainment™ as a way for food industry professionals to keep up with new food trends and tastes of the times.



Now available to Active Adults in New Jersey, Pennsylvania, Connecticut and New York, EATertainment™ Participants have the opportunity to learn all about the nuances of new and trendy foods, wines and other beverages, and decide for themselves how well they go together. You’ll learn about the hot new trends, the latest fads and all about your favorite beverages so that a greater inner appreciation is developed.

EATertainment™ programs are entertaining, fun, informative and totally interactive. "Who doesn’t love a good happy hour?" And when combined with a new twist, it becomes a great learning and tasting experience. We conduct a complete social tasting and pairing where residents can try scrumptious foods prepared by Culinary Institute of America trained Chef Bob Hiller. Bob has been a culinary, operations and marketing consultant for over 15 years for some of the best known food manufacturers, and chain and independent restaurants across the US.

EATertainment™ has a variety of trendy educational and tasting programs available each month. Adding EATertainment™ to your events calendar is a win-win for both you and your residents, and an event that is looked forward to by all! This crowd pleaser is sure to bring out everyone.



WHAT IS EATertainment™?
“EATertainment™” is the process of providing food and/or beverages to an audience of similar interests while educating and entertaining the guests in the process.
“EATertainment™” provides a series of 1 ½ - 2 hour interactive demonstrations while attempting to cater to a lifestyle interest – fine eating and drinking
“EATertainment™” can include:
   - Trend Presentations
   - Eating Patterns in America
   - Cooking demonstrations
   - Hands on-cooking participation events
   - Beverage demonstrations and tastings
    (various wine, beer, hard spirits, coffees, soft drinks, juices)
   - Food and wine/beer/beverage pairings
   - Cocktail party/ happy hour food/beverage entertainment
   - Sit down complete food and beverage pairing dinners
The objective of “Eatertainment™” is to provide lifestyle interest entertainment activities designed for active adult communities, assisted living communities, senior care facilities and independent living complexes


HOW DOES EATertainment™ WORK?
“EATertainment” ™ by Imagineer works with the facility Lifestyle/Activity Director, Activity Committee, and/or culinary and nutrition groups to set up a schedule of various food/beverage events
Each program consists of an interactive demonstration, a talk about product particulars, and then centers around tastings of the products/dishes being showcased
If the program includes a beverage tasting, the guest will be offered tasting portions of all the items being featured
Usually during beverage tastings, up to 5 particular items will be tasted along with water and crackers to cleanse the palette between products
Since the program is educational in nature, residents will be taught the proper way to sample the items to insure that they “taste” the product nuances vs. “gulp” down the item



RESIDENT/GUEST ADVANTAGES
Provides further social reasons to gather
Assimilates with the general guest lifestyle interest
New and unique activity that can be looked forward to regularly
Guests love “Happy Hour” no matter where they are
Educating, stimulating and interactive
It’s a resident “talking point”


COMPLEX/FACILITY ADVANTAGES
Additional lifestyle activity to round out your range of guest activities
New programs can be offered on a regular basis
New and exciting program that will be talked about and discussed
New facility customer marketing selling point
Can be offered as a marketing tool to attract prospects
PR opportunity without overt promotion
Shows families exciting programs for their loved ones
Activity can be shared with family members (family entertainment)
Provides a “Big Event and a BIG NIGHT OUT” that residents can look forward to


SAMPLE PROGRAM

“Desserts and Dessert Wine Pairings”
Objective – program is to educate the guest on the myths of various dessert wines and how particular types of sweeter wines pair up well with certain types of sweet endings
Demonstrator will discuss the various types of dessert wines, how they are made, their history, where they come from, and how they work with different dessert pairings. Dessert wines which may be tasted include choices of: 1) Port, 2) Sauterne, 3) Ice Wine, 4) Moscato, 5) Sherry
Various complementary desserts will be presented and sampled at the same time so guests can discern the compatibility/non-compatibility of the selected desserts to the various wines. These types of desserts and their ingredients will be discussed to learn about their properties and how the science of the chemical reactions that took place during the baking/cooking process changed the basics thereby influencing the individual’s palette and taste buds. Desserts may include: 1) Chocolate Ganache Cake, 2) Raspberry Linzer Tarte, 3) Old Fashioned Apple Pie, 4) Poached Pair, 5) Tiramisu
During the session and after each tasting/pairing, guests will be invited to share their thoughts about the tastes and how well each complemented, and also for their ideas on other uses
Each guest receives a printout of the information discussed at the session so if they ever desire to purchase the dessert wines, the information will be at their fingertips


SAMPLE EATertainment™ ANNUAL CALENDAR
December Decadent Holiday Desserts and Dessert Wine Pairings
January Favorites Entertaining From Yesterday – Blue Plate Specials and Comfort Food
February Everything Red – “Hearty” Red Foods and Wines
March Old New York – Vintage New York Food and Drink
April California Dream’n – The Foods and Wines of Napa
May Ethnic Favorites – Food/Drink from the Resident’s Past
June My Big June Wedding – Full Formal Banquet
July Bastille Day Celebration – Foods and Wine of France
August European Holiday – Tapas, Beer & Wine from S. Europe
September New Jersey Harvest Fresh – Local Farm and Vineyard Specials
October Oktoberfest – The Beers and Brats of Bavaria
November Holiday Festival – Thanksgiving, Chanukah, Kwanza & Christmas
Plus any number of specials between sessions dependent on guest interests



BACKGROUNDS
Chef Bob Hiller, a 1992 graduate of The Culinary Institute of America, is a business and entertainment chef who has honed his skills for the past 11 years as founding partner of The Imagineer Group and The Restaurant Growth Group in Basking Ridge, NJ. IG and RGG are both US foodservice and hospitality industry strategic marketing agencies designed to grow restaurant and food manufacturer businesses based upon guest wants and needs.

After a successful stint as a chef at various metropolitan area dining establishments, and being a corporate and social caterer, Bob returned to the foodservice marketing world and helped change the landscape at Nabisco, Sara Lee, and Sugar Foods. Bob then opened The Imagineer Group /The Restaurant Growth Group. Some of Bob’s clients include: The New York State Restaurant Association, The Rutgers Food Innovation Center, Nestle USA and Water, Menu Magic, Coldwater Seafood, The Turkey Store, Fresh Express, Golden Corral, Subway, Burger King, Ryan’s Steakhouse and Knott’s Berry Farm. Bob’s success lies in the fact that he designs exciting guest entertainment and marketing programs that are intended to get more guests through the door, increase check averages, increase ROI and bottom line revenues. Bob is an out-of-the-box hospitality industry thinker. He believes in relationships, not just in-and-out one-time jobs. Bob's expert communication and speaking skills have earned him a place on various organizations’ programs at events where he motivationally educates and entertains on business building techniques and trend analysis. Bob is an expert on eating trends in America and uses his “foodservice crystal ball” to help predict what Americans will be eating in the future. Bob also prides himself on being a teacher, motivator and supporter.

“EATertainment™” by Imagineer was the next step in Bob’s quest to provide culinary education & entertainment. “Be it for sustenance or as a place to gather, dining is a daily part of our lives. We eat to live and live to eat. Why not be more informed in a fun way by being able to appreciate the bounties that the earth has provided us? Enjoy what you’re eating….make the most out of life!”

Mary Ann Hiller began her career in hospitality when she decided that when she married Bob, she was going to do the catering and party planning for 300 guests at her own wedding. She was the operations director at Concepts For Cuisine, Inc. where she and Bob did catering and event planning for over 10 years. She took this on after a successful career in medical management with The IVF Program at New York Hospital, Weill Medical Center, and HealthSouth.

In addition to being the Imagineer Marketing special event planner for the foodservices division of Nestle USA, Mary Ann has planned special events and social activities for Nabisco, Hewlett-Packard, Surebeam and Sara Lee Bakery amongst others. As a matter of fact, she has hosted many food and wine pairing dinners for her corporate clients including setting up the first Dessert Food & Wine Pairing at The Culinary Institute of America for Sara Lee Bakery, thereby showing their salesforce new and unique avenues to sell simple desserts. EATertainment™ by Imagineer combines the things that Mary Ann does best – senior care with hospitality.

Mary Ann is the mother of 4 children, and is founder of and partner at Errands and Care Senior Services located in Somerset County NJ.

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“EATertainment”™ by Imagineer
Interactive Food & Beverage Entertainment Events
PO Box 3 Basking Ridge, NJ 07920 (908) 878-7755
info@menumotion.com      www.menumotion.com/eatertainment